How important is it to have a strong brand? Extremely important. It’s not just about having a stylish logo, at the very core it’s about identity. What identity do you want your brand to project to the public and how will your customers identify with your brand?
Clever branding can increase the value of your company, provide your team with direction and motivation, and make it easier to acquire new customers. You want to stand out from your competitors, and you want recognition and loyalty from your customers. Think about businesses you have visited which have bowled you over with their branding - what exactly did you love about their style?
Design is a good place to start when planning your brand. Step outside and look at all the elements of your restaurant. Study your logo, the decor, your team’s attire, the food on the menu. Do all these elements promise to give your customer the experience they expect when they walk in? Do these elements fulfil your goals of how you want customers to experience your restaurant?
What is it about your restaurant that allows everything to tie in together? Consistency in the look and feel of your brand is the key to design success. It could be the vibrant green from your logo that is added as a pop of colour to the apron straps of your team, or the first page of menus, or elements of the decor such as napkins or window frames.
If you’re looking for inspiration, think about your last experience in a restaurant you hold great memories of. What made a lasting impression on you?. What do you remember from the experience? Was it the combination and subtle repetition of colours and textures throughout the room? Was it the way the staff theatrically presented your meal? Did the staff look presentable, proud and add to the slick dining experience?
When you think of the brand Coca Cola, what are the colours that spring to your mind? Immediately, you are able to answer with ‘red and white'. We’ve tested this question often on our customers and their answer is always red and white. Why? Coca Cola never deviates from their iconic brand colours. Whether it's a new season, or if they’re presenting at an exclusive event, the colours are always red and white. Coca Cola own these two colours, which are internationally recognised and associated with the brand, just as you should own your own the colours associated with your branding so that your customers can easily recognise, refer and relate to you. Don’t send a message of confusion by using multiple colours. Less is more.
Perhaps you’re thinking of rebranding your team’s attire so that there is more cohesion to the overall look and feel of your brand? It’s never too late to rebrand your team. The revamped Quay recently opened its doors to the public and while the decor and menu have been well received, Gourmet Traveller's review began with an unflattering comment about how unattractive the new uniforms looked. This is not a mistake you want to be making in your restaurant. Your team's attire should impress customers and enhance your brand, not weigh it down, or receive negative reviews.
If you have no idea where to start and how to go about refreshing and rebranding your team’s attire, we’ll guide you to achieve a whole new look which will strengthen your brand and make your team look sensational. We have been consulted by teams all around the world on creating their brand from scratch, as well as advising on the best way to move forward with rebranding. We would love to help you achieve your brand success.
Store owner replied:
Wow! What awesome pics Josh, you look great as usual :) Thanks for your ongoing support.
Whether working the grill, pass or larder. You are always going to look good in the shirt. Comfortable & cool (if you are standing over a coal grill for 12hrs you are gonna sweat no matter what you wear). Always feel proud rolling into a shift in one of these.
Store owner replied:
Wow! You look great Olly, and Thank you for your beautiful review. It's much appreciated and we are sure this will assist other chefs who work in hot environments and want to look and feel cool. Thank you again.
The apron is well made of a lovely quality material, was well packaged and delivered promptly. Very happy with the purchase!
Store owner replied:
Hi Jullo, we are sorry to hear that you are disappointed, but there are numerous images of the "Mystery pack colour combinations" and as it is a Mystery pack with a saving of $32, is no specific colour that you can order. There are numerous images of the various colour combinations for this product, so it is a "mystery pack" as to what colour you will receive. Please feel free to reach out to us directly to see how we can turn your disappointment into a win, as we are here to assist at any time. Hope this helps.
I love the product, comfy and cool to wear. Special the apron really love it with the design.
Store owner replied:
Hi Phillip, thanks for taking the time to leave your comment - glad that you appreciate the quality of the apron which is made here in Australia. You're absolutely correct, this is lightweight denim as we mention on the website. Although it feels lightweight, these aprons last for many years and are absolutely loved by our chefs and I hope that they'll become a firm favourite of yours too. I'm here to assist with any questions you may have.
Store owner replied:
That's great to know that the aprons are comfortable to wear, thanks Nika, your comment is very much appreciated.
I was excited to order and received my 100% organic cotton chef Jackets and Aprons but was disappointed to find that there is a 2% spandex (Lycra) which takes away from the organic that you promote so strongly. Is there a reason for this and why isn’t it on your website under fabric content.
As far as I know the addition of spandex to your products takes it away from the circular economy as it is a synthetic material and makes the whole garment no recyclable.
I have been a chef for over 30 years and don’t think I have ever come across a chefs Jacket with spandex in it (polyester yes) A good fit should make putting a stretch material unnecessary.
Store owner replied:
Hi Sion, Thank you for your review. You are 100% correct, and I personally take full responsibility for this. We have added the fabric content this morning on all products. I can assure you we don't intend to mislead anyone - it was an oversight when changing the product descriptions recently. The 98% cotton is certified organic cotton. The 2% addition of spandex is woven in as when we worked with chefs to develop the collection, they wanted an element of stretch in the garments to allow the garments to be more tailored but move with the wearer to make them super comfortable. I will also email you directly to assist further.
Love it so light weight and breezy good for working in a fast paced kitchen wile still looking sharp cheer
Store owner replied:
Yay! That's great to hear that you're loving the softness of the fabric. Thanks for letting us know and may you enjoy wearing them for many shifts. xxx
This is probably theee best fitting and comfy jacket I’ve ever owned! I’m going to order a few more in the new year!
Thanks again guys for being so easy about the return due to them not fitting properly!
Thanks
Store owner replied:
You chose well Amanda! So glad he loves the fit and comfort of it. Thanks for letting us know.
Very flattering shirt. My only comment would be that the small is quite small. I’m a straight size 8 and I feel this is more like a size 6.5-7. But I’m still very happy with it.
Store owner replied:
Glad you like the flattering fit of this chef shirt Kaye. Thanks for letting us know about the sizing, we will consider this if we repeat this style in the future.
I have been a professionally trained cook for the past 40 years, so I have come through the traditional whites in a brigade system.
So far one of the best aprons / gear you can see some thought has been put into the design
Very nice
Les
Store owner replied:
Thank YOU Mr Leslie. Sorry you had to wait 40 years to wear "one of the best" but glad you found Cream Collection eventually. Enjoy every moment wearing the gear.
Was a present for my son. He is very happy with it.
Store owner replied:
Thanks Bea for your 5 star review, glad you love the comfort of the chef shirt. Enjoy!
I purchased the white Jo apron. Great quality apron, however the design was slightly different from the other photos of the same apron in different colours. I would prefer the pen pocket to be straight at the top (rather than slanted) and from an aesthetic standpoint I wasn’t fan of the round ring on the neck strap (but that’s probably me being picky)
Store owner replied:
Hi Andrew, Thanks for your 4 star review. I'll contact you about the images as the image of the white apron is as per the image on our website. The reason the pocket opening is slanted is that it is designed for ergonomic reasons, but we understand that every wearer has their personal preferences. Hope you are enjoying the comfort and fit of the apron. Thanks again.
Store owner replied:
Thank you Philipp! What a lovely review you have given, we appreciate it and glad that you are happy with the "insane quality" Thank you again.
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