Something happened recently that made me want to let you know.
A customer reached out after spotting a competitor selling *conventional cotton chef uniforms - *cotton grown with pesticides - at a higher price than ours. They were puzzled, and phoned to ask: "Why aren't you charging more?"
It's a good question. And this was my reply:
"We don't have monster marketing teams, big warehouses, and customer management departments to keep a giant business alive. We have a small team with a clear purpose."
If it's cheaper, something must be compromised.
What's absent from our prices are ridiculous overheads.
No excessive ad spend. No vast warehousing. No layers of management.
Just the cost of making something well.
Who we actually are
We are a small team. We make chef uniforms and aprons from pure organic cotton because we believe pesticides don't belong in the soil we grow our food in — and pesticides don't belong against the skin of people wearing clothing.
We don't have investors to satisfy with inflated margins. We don't have a PR agency crafting stories.
What we have is a straightforward operation: sourcing well, making well, priced honestly.
The customer who called was essentially suggesting we could double our prices because our product is better.
We were genuinely moved by that.
Shop your organic cotton chef uniforms here