Have you ever worn out a beloved wallet or filled your kitchen with mismatched knives? Congratulations, you're already part of the latest trend in sustainability: underconsumption core!
With 31 million mentions on TikTok, underconsumption core is all about using what you have until it's completely worn out. This movement showcases near-empty bathroom cabinets, minimalist wardrobes, and well-loved sneakers.
What Is “Underconsumption Core”?
Underconsumption core means buying only what you need and using it until it’s worn out or used up. One TikToker highlights his minimal grooming routine with just a few essential products and a kitchen with only the basics, advocating for simplicity and necessity over excess.
A Different Kind of Consumption
Do you really need multiple pairs of sneakers, jackets, watches, or grooming products? Underconsumption core questions this norm. Interestingly, luxury minimalism has emerged as a sub-trend, where the focus is on buying fewer, high-quality items that last a lifetime. Think one backpack, one pair of sneakers, and one pair of glasses.
The Roots of Underconsumption Core
This trend isn’t entirely new. Tips for getting the most out of high-end products and using items until they’re completely finished have been popular on social media for years. Underconsumption core brings these practical habits to the forefront, celebrating realistic and sustainable consumption.
TikTok’s Reaction to Underconsumption Core
The trend has sparked debates. Some see it as virtue signaling, while others appreciate its practicality, especially during tough economic times. Many creators share how they live modestly, and these videos often receive praise for showcasing real-life simplicity and sustainability.
While I advocate for underconsumption core, wouldn't it be great to adopt a conscious consumption trend, where everything we buy and consume is researched and trusted to be planet-friendly? From the homes we live in to the hospitality uniforms we wear.
Imagine if every bit of our consumption was intentional and mindful—now that’s a trend worth starting! 🌍✨